Archive for F.Y.I.

Is There a Difference Between a Personal Concierge and a Personal Assistant?

personal-assistant-service1-300x226A Personal Concierge is a trusted individual who basically achieves lifestyle management for their clients. We are problem-solvers who know how to get anything done, quickly and professionally. People want/need things done but just don’t have the time and are willing to pay someone to get these services done for them effectively and efficiently so that they can focus on more significant issues in their lives such as their career or being able to spend more time with their family. Some need help decluttering and organizing while others can manage those tasks but can’t manage the abundance of errands and/or waiting for contractors, etc.

According to Sara-Ann Kasner, president and founder of the National Concierge Association, “The concierge business is exploding right now. There has been tremendous growth”.

A Personal Assistant or PA is one who assists in daily business and personal tasks relating to that business. He/she will provide services to manage their employer’s requests; one who assists in daily business or personal tasks for their employer whether it be an administrative assignment or life management tasks, including running errands or other activities. Frequently, they will be asked to pick-up cleaning, make vacation plans, pick-up children from school, etc. This position is great for those who love to be on the go, and hate glaring at a computer screen all day. It is not unusual for a Personal Assistant to help high-level executives with day-to-day operations and the navigation of their schedule.

A Personal Assistant usually works for one person and may be available to them 24 hours per day. A Personal Concierge will have a number of clients who they provide services for weekly, a few hours at a time. It is more likely that a Personal Concierge will deal less with office work and more with helping manage personal lives, although there are certainly requests for administrative services, especially in home offices.



The Birth of Judie Kaplan Personal Concierge

I liken the reinvention of this time in my life to rebirth. While recuperating from a serious surgery with time to ponder my future, I had an epiphany while speaking with my elder son. He was sharing with me the need to overhaul his closet; to declutter and organize. It occurred to me that not only could I assist him with this task but that I could also be of benefit to others as this was a marketable skill that I possessed. Keeping that in mind, I decided to reinvent myself and open a personal concierge business after spending 35 years in the healthcare industry as a healthcare administrator. I purchased a book, the bible for the Personal Concierge industry, “Fab Job Guide to Become a Personal Concierge” and the rest is history. At 69 years old, I incorporated my selected name, Judie Kaplan Personal Concierge, and from there, I relentlessly did what it took to grow my business. Extensive marketing, joining organizations, learning and entrenching myself in social media and the like, volunteering, having a website built and later even blogging have demonstrated skills that even astonished me. The list goes on and on. With no real experience, the education was hands-on which made it even more rewarding.

I now have a viable business, one and a half years later, serving Westchester County. My mission is to help make life easier for people and give them a sense of independence. I aspire to be readily available to meet the demand of my clients and to ease their time burden with reliability, discretion and caring.

I invite you to visit my website,, to further learn of the services that I provide.

I have never felt more fulfilled and content. My life has a purpose! Helping folks who are aging-in-place; providing lifestyle management for the busy two- income family or single parent are the most rewarding moments of my being!

Thank you to my son who unknowingly turned me into a new person.


What is a Personal Concierge?


The first comment that one makes when I introduce myself as a Personal Concierge is “oh, you can get Broadway tickets for me or plan my summer vacation”. Then they look at me quizzically and say “what exactly is a Personal Concierge”? Most folks don’t know the definition of a Personal Concierge. In 2002, Entrepreneur Magazine included concierge and errand service businesses in their annual list of top ten start-up ideas. A Personal Concierge takes on tasks that their clients are too busy to get done themselves. Everyone from dual-income families to single parents to traveling executives can be totally time strapped and willing to pay for what is known as “lifestyle management”.

With lengthy commutes, longer work hours and children engaged in after school activities, time is of the essence for the two-income family. These clients do not require a full-time assistant, yet one who can manage their everyday time-consuming errands and tasks. A Personal Concierge, along with their lifestyle management services, helps accomplish that and gets control back into their lives. She/he is a convenient time saver that helps you simplify your life and reduce the mounting stress which ultimately increases your productivity. You can than spend time on what really matters!!

Although one might initially feel that they are giving up control and are resistant to engage a coach to partner with them, the feelings of being able to relinquish decisions and time consuming tasks will ultimately ease their burden with reliability, discretion and caring. The relationship then becomes very familial and trusty.